How to Increase Online Sales: The Complete Checklist - CXL

Published Sep 11, 22
5 min read

How to FINALLY get more sales from your site (Even if you ...



For any manifestation of a store, prices are the most decisive factor along the path to conversion. Online, pricing is even more difficult to influence because of accessibility. An educated or informational shopper can, essentially, always find the cheapest price. However, it’s part of our job to make sure it’s our site they convert on.

For example:Package A = $259/month Package B = $179/month, Package C = $99/month, Package D = $29/month Package A is the anchor price. We immediately focus on that package because it’s the first in the list. Every subsequent package becomes more and more reasonable to us because we still have the thought of a $259/month package in our head.

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It’s a bit of an illusion. Even though a few customers may opt for Package A, the majority of our business revolves around Package D customers. Price anchoring is practiced by many sites and often involves highlighting anchors:The anchor price can deviate with positioning. Also, depending on the service or software being offered, plans can be customized to influence higher targets – or to even make the anchor the target.

Your Online Store Has High Traffic, but No Sales? 16 Potential ...

This plays with our attention because the anchor is already cheaper compared to the Pro plan, and makes Plus seem like a more reasonable decision for us. But the icing on the cake is that every plan comes with a free trial. We can try out Plus or even Pro if we want to.

We can try on a jacket in a store, but we can only base our decisions off of price, pictures, and reviews or recommendations if we buy online. Depending on our products and services, we must create a control version and an experimental version based on the hypotheses that price anchoring will increase conversion rates.

As long as we have a website, we should always have a test running. If not, we’re missing out on opportunities to increase our sales. Another extremely important factor along the path to conversion is web copy; specifically, call-to-action copy. This involves the verbs, style, and design used to influence clicks.

How to FINALLY get more sales from your site (Even if you ...

The difference between a product or landing page rendering in one second versus three seconds is often the make or break point for a sale. It’s astonishing to think about, but online shoppers will leave websites that have slow loading times. There is a web standard where pages should load in no more than three seconds.

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9 seconds to 1. 7 seconds. There are dozens of ways to make our sites faster, but the most popular involve content delivery networks and caching. A whopping 75% of all e, Commerce websites do not use a content delivery network. When a server is located far away (let’s say the distance between NJ and CA), the seconds pile up.

We increase these metrics by sweating the small stuff. As we’ve seen in the fundraising campaign example, we can always do more. An optimized page can always be optimized even further..

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Here are the three most common answers we get to the question: We don’t get enough traffic to our website, We don’t get any/many sales leads from our website, Our sales team spends too much time with people who aren’t ready to buy Of course, to have a specific plan to help, more information is needed.

Your website is where you build trust, confidence, and connections with folks who haven’t met you yet. It’s where you can form important new connections and build lasting relationships. It’s where you stand out from the crowd and pull away from the competition. But it’s also where you can make the wrong impression and lose opportunities to help customers that really could benefit from what you offer.

Even the hard ones, like price and costAnswering questions thoroughly helps to make your website a valuable resource in the eyes of Google as well as your buyers, Better content – more valuable and relatable content – for your buyers means more opportunities to be involved in the buyers’ research, Better content means more opportunities to be found in search engines and be seen by more buyers A primary component of sales in any business, regardless of industry, is building trust with potential buyers, Studies show that as much as 80% of the sales decision process is made by a buyer before they ever reach out directly to a company or salesperson, By adjusting your messaging and making it easier for buyers to find the information they need, you’re helping them find what they value most – answers, By providing steps to help buyers find the information they need, you’re creating a more informed buyer, A more informed buyer translates to better-qualified leads and a shorter sales cycle for your sales team We develop plans and content strategies and coach you through the process, We develop plans and content strategies and implement them with you .

5 Ways to Increase Online Sales for Your Small Business in ...

You set up an online store. You offer great products and know your advantages over the competitors. But the sales are still flat— How to change that and boost your ecommerce store? There are many ways to increase online sales for your ecommerce business and many tools that say they can do this for you.

It helps companies to get a clear picture of who they’re marketing to and focus their efforts on creating targeted content that speaks to the client’s goals and challenges. You can do market research and see who your audience is at the moment. Then align your findings with the ideal buyer that your products and services are meant for.

It can be your unique service features, committed customer service, or even the production methods you use. You should make your unique selling point clear and easy to understand for your customers. This will help you convince them that they should choose you over the competitor and help you increase sales online.

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